Qualitative Versus Quantitative

Qualitative Versus Quantitative?

Qualitative research is used to uncover and understand thoughts and opinions thus providing a basis for further decision making. Quantitative research is used to measure and predict, leading to a final course of action. So basically, qualitative research/data would deals with descriptions, the data which can be observed but not measure, for example, feeling about a product or of a specific people(just like the interview about friendship that we just listened to in the seminar). Quantitative research/data would deals with number and the data can be measured. For example, temperature is something that we can measure.
Quantitative research methods provide numerical information which enables us/experimenter to analyse the data so much easier than Qualitative. And it is often associated with empirical researches, and it is thought to be unsuitable for social science/psychology research, while social science/psychology is more focusing on in-depth information (info/data got form qualitative research) and which is more suitable for social science/psychology research. The very main difference between quantitative and qualitative methods is the flexibility.

Although information obtained from qualitative research is so much harder to analyse or to summaries than quantitative research, it does not mean it is not as scientific. Another main difference is that researchers in quantitative research are looking for statistical validity and hopefully reliability as well while qualitative researchers are seeking for saturation of one/some specific area/topic.

In conclusion, there is no such way to say which research method would be better than the other, it is all depending on one situation and what the researcher is looking for.

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2 Responses to Qualitative Versus Quantitative

  1. sk914 says:

    good blog, you had the pro’s of both methods but maybe you could of gone into more detail about the con’s of both methods because it is usually the negatives of a method that help a researcher determine whether or not to use such a design. For example a researcher may want to find an opinion of an orange squash and so considers quantitative method of closed questions on a questionaire because of the all the positive’s but the main negatives of this method would be it is not rich in detail and does not allow a participant to express their opinion past the set questions given. Therefore with these negatives the researcher may then decide to choose to use a qualitiative method of open questions to participants. Another point to suggest could be using a mix of both methods, why limit yourself to one method when you could have the benifits of both! 🙂

  2. Pingback: 22nd feb comments « sk914

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